Twitter Announces Product Drops For Merchants| This Month in Digital Marketing
Welcome to our monthly review of major happenings in the digital space. Here are a few significant updates that might interest you; Twitter Announces Product Drops For Merchants Twitter has just released a new feature called Product Drops. This feature allows brands to notify their followers when they launch a new product. It is the […]
Meta Announces Research To Create Human-Level AI | This Month in Digital Marketing
Welcome to our monthly review of major happenings in the digital space. Here are a few significant updates that might interest you; Google Ads API v10.1 is now available Google has just released version 10.1 of the Google Ads API, after releasing the previous version 10.0 just three months ago. The new 10.1 version brings […]
Instagram Launches Automated Captions for Feed Videos | This Month in Digital Marketing
Welcome to our monthly review of major happenings in the digital space. Here are a few significant updates that might interest you; Google Rolls Out Search Ads 360 Integration For Google Analytics 4 Google has just launched Search Ads 360 integration for Google Analytics 4 (GA4). This enables advertisers to see sessions, users and conversions […]
Product Review Mechanism – A Fail Proof Model
There are thousands of resources on new product development online and offline. Most recommend the classic (or its variants) development process: Idea Generation, Screening, Concept Development, and Testing, Marketing Strategy Development, Business Analysis, Product Development, Market Testing, And Commercialization. And if well executed, the process is most effective. They all end at commercialization. But because […]
Segmentation & Targeting In Nigeria II
In my last post, I wrote about the need for marketers to segment the market and focus (target) their effort on the ones (segments) they can serve most effectively. A lot of people disagreed with me and accused me of expounding textbook theories that have no relevance in the Nigerian business environment. To these marketing […]
Segmentation & Targeting In Nigeria I
Last April, I was at a British Council Management Express event where a marketing expert was brought to Lagos from the UK to speak on “how to thrive in an increasingly competitive business landscape”. After his lecture, the audience was given the opportunity to ask questions on any [marketing] challenge they were facing. There was […]
Digital Marketing In Nigeria, A Strategic Approach
In my last post, I promised that the next post will be discussing in details how to go about setting up a professional digital marketing campaign for your brand, from strategy formulation to performance evaluation. This blog post is geared towards doing just that. Even though the title says digital marketing in Nigeria, I belief […]
The Definitive Guide To Conversion Rate Optimization For Nigeria E-Commerce Sites (1)
Two years ago, I wrote a blog post titled “Why Most Nigeria E-businesses Fail”. A lot has changed in the Nigeria e-commerce space since then. For one, the Nigeria ecommerce space has experienced phenomenal growth with the influx of millions of foreign capital into the sector. While this has deepen the industry in terms […]
The Best Business Advice Ever
There are millions upon millions of business advice. But, beyond the convoluted theories, the best business advice ever can be reduced to a few short sentences: Customers are the most important people in the business- whether they come in person, write to us or telephone. Customers are not dependent upon us- we depend upon them […]
Complete Guide To Social Media Marketing In Nigeria
INTRODUCTION It is doubtful if there is any serious marketing executive or business owner who has not heard of the enormous business-building opportunity presented by the advent of social media. From blogs to agencies, meeting rooms, one of the staples of marketing prescription for business promotion and building in Nigeria is social media marketing. The […]