Marketing Myopia – The Number One Corporate Strategy Failure Factor In Nigeria
It has been more than two years since I last wrote a marketing strategy post – Nigeria-telecoms-companies-and-marketing. The post generated a lot of review and was even a subject of a senior level strategy revamp in a major telecoms company in Nigeria. In this post, I will be making a case for a paradigm shift in […]
4 Must Have Skills In Any Effective Modern Marketing Team
The future is not ahead of us. It has already happened. Unfortunately, it is unequally distributed among companies, industries and nations–Philip Kotler The world is changing. To remain relevant and thriving in a time like this, you need to be abreast of the changes shaping the world around you and adapt to it. Else, you […]
Succeeding With Digital Marketing In Nigeria
As noted in an earlier post, Nigerian companies have started embracing digital marketing. But from interactions with senior management of some of these companies, it seems the results of their romance with digital marketing have been underwhelming to put it mildly. This should not be the case. From years of managing marketing campaigns, first in […]
Nigeria Social Media Statistics For September 2018
This is the September 2018 edition of our monthly review of social media statistics in Nigeria. In this post, we have done a detailed breakdown of social media usage in Nigeria. MOST POPULAR SOCIAL MEDIA PLATFORMS As usual, we start by taking a look at the penetration rate of different social media platforms in Nigeria. […]
Nigeria Social Media Statistics For August 2018
Social media plays an ever important role in the contemporary Nigeria society. In this post, we have done a detailed breakdown of social media usage in Nigeria. MOST POPULAR SOCIAL MEDIA PLATFORMS We will start by taking a look at the penetration rate of different social media platforms in Nigeria. As can be seen from […]
Having The Right Product Is Essential To Market Success In Nigeria
No amount of marketing can sell a product no one wants—unknown. In my second year in the university, my Marketing instructor threw this question to the class — ”Assume you are the marketing manager for a particular product. You have done everything— segmentation, targeting, positioning, promotion, in short everything yet, your product is not selling. […]
Making The Best Use Of Your Time Online
Have you been feeling overwhelmed by the sheer quantity of information you have to read every day (online). Well, you are not alone. As far back as April 2008, Betsy Schiffman wrote in Wired magazine:“now that the first burst of enthusiasm for social networking has died, people are now realizing that web 2.0 is actually […]
News in Search and Social Media
It\’s been a non-eventful week on Social Media filled with the crackdown and aftereffect of Twitter shutting down fake accounts. However, on the Search side of Digitial things, things have been happening. Here are a couple of those things: FAQs to appear in Google Search Results Google has been testing for the past several months […]
Instagram lets users re-share posts in stories | Last week recap of social media, search and digital marketing news
Did you read our last recap notes? If you didn’t a lot has already happened within a week or two! Here are a few of the important things that happened last week that we think you should take note of. Starting August 16th Twitter is limiting what third-party apps can doTwitter is rolling out new policy […]
Marketing Myopia – The Number One Corporate Strategy/Business Failure Factor In Nigeria
First, a bit of background. The concept of marketing myopia was first postulated by Theodore Levitt of Harvard in his landmark 1960 HBR article titled Marketing Myopia. In the article, Levitt asked the now-famous question, \”What business are you really in?\” According to Levitt, failure to answer this question correctly always leads to business failure. […]