Twitter is Changing How Conversations Happen Based on User Behavior and Conduct | Last week in social media, search and digital marketing
A lot has been happening in the Digital Marketing space, from the GDPR taking effect on the 25th to Google implementing a couple of AI/Machine Learning intelligence. Here are a few of the important things that happened last week that we think you should take note of. Google AdWords new search ads can show 3 […]
Exploring Business & Investment Opportunities In Nigeria
Nigeria is a fertile ground for businesses but ironically, it is one of the least exploited markets for investment by foreign investors. This is probably due largely to its penchant for attracting negative reports in the international media. I will admit most of these reports are accurate to some extent. But the reports do not […]
This Week in Search, Social Media and Marketing
Google may penalize your website for expired Job Listings Google has announced that Websites who don\’t remove job listings shortly after the positions are filled will be penalized “[J]obs that are no longer open for applications must be expired in one of the following ways. Failure to take timely action on expired jobs may result […]
How Nigeria Traditional Media Houses can Adapt Better to the Changing Digital Landscape
One of my favorite things to read on how Media Houses are evolving is the New York Times: 2020 Report. It is a very vital read for anyone working in the Media today. The report generated huge interest and comments online. With Joshua Benton, editor of the Nieman Journalism Lab at Harvard, calling it \”one […]
Why This Age Of Innovation Is The Best Time To Be Alive
We are living in a world of unprecedented changes. With this change come our natural tendencies to be apprehensive about our place in this fast-evolving world. Whether you are in Tokyo or Helsinki, California or Abuja, the worries might be different in details but I believe they are identical in essence. While we in the […]
This Week in Social Media, Search and Marketing Tech
Sidebar Text Ads Bing begins removing sidebar text ads on desktop Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages. Version History in AdWords Now you can easily compare old Ad variations in Adwords! AdWords now shows ad version history. Version history shows […]
Why Most Nigerian E-Businesses Fail
There has been an upsurge in the number of Nigerian e-businesses. It seems Nigerians are gradually waking up to the enormous businesses opportunities available on the internet. Ordinarily, I should be happy about this development considering that I have always been advocating for Nigerians to exploit the huge business opportunities available on the internet. But, […]
Marketing Lessons From A Bus Ride
Educated people just love to think they are wiser than the less educated folks—which is a shame. I sure used to think the same way.Take marketing for example. There are some key marketing concepts drilled into every marketing professional. Things like the Four Ps, Segmentation, Targeting etc. There are tomes of books written on these […]
The Solution To The Dwindling Newspaper Circulation In Nigeria
This post on Newspaper Circulation was first published in 2010, and we decided to bring it back because, its still as useful today as it was 8 years ago When a study conducted revealed that the combined daily circulation of all Nigeria newspapers was less than 300000, the publishers disagreed and protested the figure vehemently. […]
A Strategic Approach to Digital Marketing in Nigeria
In a previous post, I promised to discuss in details how to go about setting up a professional digital marketing campaign for your brand, from strategy formulation to performance evaluation. This blog post is geared towards doing just that. Even though the title says digital marketing in Nigeria, I believe this approach will work in […]