Our Favourite Digital Marketing Minds In The World
Every field has its authorities (Edward Wittins in Physics, Harold Bloom in Literature, Stanley Hauerwas in Theology to mention but a few). Same is true of the digital marketing field as well. There are a set of people who based on their exhibited expertise, depth of understanding and professional acumen have earned the tag \”authority\” […]
Nigeria Telecoms Companies and Marketing: A Breakdown of Their Marketing Strategies & Recommendation
Prior to the advent of GSM in 2001, phone penetration was low to the point of being negligible. Nitel had the monopoly. But all that changed with the GSM revolution brought by the licensing of Econet, Mtel, MTN and the later entry of Glo and Etisalat into the industry. At first, all that was needed […]
How Nigerian Companies Are Wasting Money On Online Marketing
Nigerian companies are finally embracing online marketing. As someone who has been at the forefront of advocating this paradigm shift, this development should make me happy. Unfortunately, this is not so.My unhappiness with the Nigeria companies’ new found love for digital marketing stems from the level of mediocrity I see being exhibited by new digital […]
Comprehensive Guide to Social Media Marketing in Nigeria
It is doubtful if there is any serious marketing executive or business owner who has not heard of the enormous business building opportunity presented by the advent of social media. From blogs to agencies meeting rooms, one of the staples of marketing prescription for business promotion and building in Nigeria is Social Media. The buzz about […]
Nigerian Companies And Digital Marketing
How Nigeria companies market online Banner Ads To most Nigerian companies, digital marketing starts and ends with banner ads. Well, to start with, banner ads are the least effective marketing channel . See some statistics about banner ads: An estimated 31 percent of ad impressions can’t be viewed by users. (Comscore). Of those banners that […]
The One Question That Determines Marketing Success
July is here again. It is a month to review the performance of the first half of the year and, for drafting of plans to make the second half better than the previous one. You are probably considering tinkering with your marketing activities ; maybe re-allocate budget to some marketing channels that appeared to have […]
Top 10 Most Active Nigerian Governors on Social Media
Social media can be defined as websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts. In Nigeria, social media has become an integral part of life. It is now an important tool for disseminating information online. During the 2015 […]