Digital Strategy Development
Social Media Marketing
Launching Africa’s Biggest Start-up Accelerator
Itanna is a Lagos-based accelerator and investment vehicle backed by leading Nigerian conglomerate, the Honeywell Group. It is a place where Africa’s top talents can bring their ideas, visions, expertise, and resources to create a new wave of revolutionary enterprises that stimulate economic growth across the continent.
All participants in the program receive initial investment, as well as hands-on advice from experts and mentorship from leading global entrepreneurs and industry experts.
The Honeywell Group selected us to launch the Itanna accelerator into the market. We were given the task of building the Itanna brand among key stakeholders in the Nigeria tech ecosystem and to drive applications for their first cohort.
What We Did
We designed an integrated digital strategy that utilized Influencer marketing, email marketing, social media, search marketing and targeted banner ads. Clicks were directed to a dedicated landing page. We utilized retargeting tactics to reach people who had previously visited the landing page via Facebook & Instagram.
The results after 4 weeks of running: