Having The Right Product Is Essential To Market Success In Nigeria
No amount of marketing can sell a product no one wants —unknown. In my second year in the university, my Marketing instructor threw this question to the class — ”Assume you are the marketing manager for a particular product. You have done everything— segmentation, targeting, positioning, promotion, in short everything yet, your product is not […]
How Nigeria Traditional Media Houses can Adapt Better to the Changing Digital Landscape
One of my favorite things to read on how Media Houses are evolving is the New York Times: 2020 Report. It is a very vital read for anyone working in the Media today. The report generated huge interest and comments online. With Joshua Benton, editor of the Nieman Journalism Lab at Harvard, calling it \”one […]