Marketing

How Nigeria companies market online Banner Ads To most Nigerian companies, digital marketing starts and ends with banner ads. Well, to start with, banner ads are the least effective marketing channel . See some statistics about banner ads: An estimated 31 percent of ad impressions can’t be viewed by users. (Comscore). Of those banners that […]

July is here again. It is a month to review the performance of the first half of the year and, for drafting of plans to make the second half better than the previous one. You are probably considering tinkering with your marketing activities ; maybe re-allocate budget to some marketing channels that appeared to have