Social Media

This is the September 2018 edition of our monthly review of social media statistics in Nigeria. In this post, we have done a detailed breakdown of social media usage in Nigeria. MOST POPULAR SOCIAL MEDIA PLATFORMS As usual, we start by taking a look at the penetration rate of different social media platforms in Nigeria. […]

Social media plays an ever important role in the contemporary Nigeria society. In this post, we have done a detailed breakdown of social media usage in Nigeria. MOST POPULAR SOCIAL MEDIA PLATFORMS We will start by taking a look at the penetration rate of different social media platforms in Nigeria. As can be seen from

This post on Newspaper Circulation was first published in 2010, and we decided to bring it back because, its still as useful today as it was 8 years ago When a study conducted revealed that the combined daily circulation of all Nigeria newspapers was less than 300000, the publishers disagreed and protested the figure vehemently.

It is doubtful if there is any serious marketing executive or business owner who has not heard of the enormous business building opportunity presented by the advent of social media. From blogs to agencies meeting rooms, one of the staples of marketing prescription for business promotion and building in Nigeria is Social Media. The buzz about

Social media can be defined as websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts. In Nigeria, social media has become an integral part of life. It is now an important tool for disseminating information online. During the 2015