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This Week in Social Media, Search and Marketing Tech

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Sidebar Text Ads
Bing begins removing sidebar text ads on desktop
Starting in the US, text ads will show only in the mainline at the top and bottom of search results pages.

Version History in AdWords
Now you can easily compare old Ad variations in Adwords! AdWords now shows ad version history. Version history shows all old versions with their dates and edits, how long they were in place and what changed, plus performance.

Mobile-first Indexing for Sites
Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said.

Facebook
Mack Zuckerberg was on Capitol Hill to defend his company’s reputation, enduring two days of questioning in front of Congress and trying to assure the public that Facebook was still a friendly platform.

Facebook’s removing third-party targeting data
Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. As Facebook deals with more scutiny from the Cambridge Analytica scandal and the General Data Protection Regulation going into effect on May 25, the platform has been

Snapchat
A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform.

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