Itanna
CLIENT
Itanna
DELIVERABLES
Digital Strategy Development / Social Media Marketing / Website Development
YEAR COMPLETED
2018
The Brief:
Launching Africa’s Biggest Start-up Accelerator
Itanna is a Lagos-based accelerator and investment vehicle backed by leading Nigerian conglomerate, the Honeywell Group. It is a place where Africa’s top talents can bring their ideas, visions, expertise, and resources to create a new wave of revolutionary enterprises that stimulate economic growth across the continent.
All participants in the program receive initial investment, as well as hands-on advice from experts and mentorship from leading global entrepreneurs and industry experts.
The Honeywell Group selected us to launch the Itanna accelerator into the market. We were given the task of building the Itanna brand among key stakeholders in the Nigeria tech ecosystem and to drive applications for their first cohort.
What We Did:
We designed an integrated digital strategy that utilized Influencer marketing, email marketing, social media, search marketing and targeted banner ads. Clicks were directed to a dedicated landing page. We utilized retargeting tactics to reach people who had previously visited the landing page via Facebook & Instagram.
Result:
The results after 4 weeks of running:
Qualified applications received.
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Achieved all the campaign objectives at less than 70% of the approved budget
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Earned media coverage in major technology and traditional media.
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