Meta Announces Research To Create Human-Level AI | This Month in Digital Marketing

Welcome to our monthly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Ads API v10.1 is now available

Google has just released version 10.1 of the Google Ads API, after releasing the previous version 10.0 just three months ago. The new 10.1 version brings support for discover campaigns, campaign groups, local service campaigns and more. Here is a list of what is new in version 10.1:

For more information about this update, click here.

  • Google lets users limit three more types of ads on YouTube and GDN

Google is giving users the option to see three types of ads less often: Pregnancy and parenting, dating and weight loss. The company announced a global expansion of user controls that were introduced in 2020, which limited alcohol and gambling ads. Before now, users could only limit alcohol and gambling ads on YouTube but with today’s announcement, users can now also limit these ads also on Display Ads. Users can also choose to limit the three new ad categories on both YouTube and Display Ads. Given the sensitive nature of these categories, there may be additional restrictions, depending on your country. For more information, click here. 

  • Meta Announces Research To Create Human-Level AI

Facebook parent company Meta has announced they are launching a long-term research project to build a next-generation AI that can learn and process speech and text in the same way the human brain does. To create this, Meta is partnering with a neuroimaging company, NeuroSpin, which images the human brain and with a software company Inria, to study how the human brain processes speech and text and then compare that with how AI language models. The Meta research teams are using thousands of scans of human brain activity to see which regions of the brain are activated during tasks. For more information, click here. 

  • Twitter Board Agrees to $44 Billion Sale to Elon Musk

Following a Board meeting on Sunday, within which Twitter re-assessed Elon Musk’s $44 billion dollar offer to purchase the company, Twitter has now confirmed that it has entered into a definitive agreement to be acquired by Elon Musk. Musk’s plan is to take Twitter private once he acquires the company. This is to reduce Twitter’s reliance on ads, thereby enabling it to be more open to free speech. For more information, click here. 

  • Google Ads Implements 3-Strike Policy Rule

Google Ads is updating its violation policies for accounts with a new three-strike rule that is being implemented in June 2022. To be clear, strikes are not issued for every policy. The policies that will have the strike system enabled are: Compensated sexual acts, mail-order brides, clickbait, misleading ad design, bail bond services, call Directories, forwarding services, credit repair services, binary options and personal loans. For the certain policies involved in the enforcement, your Google Ads account will get a maximum of three strikes. Google mentioned that with each strike applied, the penalties will progressively increase.

On your account’s first and second strikes, your account will be put on a temporary hold. The first strike will get a 3-day temporary hold, the second strike will get a 7-day temporary hold and on the third strike, the account will be suspended. The strikes will be on an individual account level, not a Manager account level. For more information, click here. 

  • WooCommerce Partners with Pinterest

Pinterest has partnered with WooCommerce to allow merchants to create shoppable pins. The goal is to make it easier for merchants to build audiences and drive sales. This integration will connect more than 3 million WooCommerce sellers with 400 million monthly Pinterest users. With just a few clicks from their WordPress Dashboard Plugins page, merchants who want to start using Pinterest for WooCommerce in their online shops can add the extension. Once it is activated, it uploads the entire product catalogue to Pinterest. The extension also includes shopping features like tag deployment and logs customer interactions so merchants can track best-sellers and most saved items.

This move is the latest expansion of Pinterest’s commerce features, which included similar integration with Shopify in April 2021. For more information, click here.

  • Instagram Expands Live Testing of 90 Second Reels

Some Instagram users are now seeing the option to create Reels of up to a minute and a half long, giving an extra 30 seconds on top of the current 60-second limit. Instagram started testing longer Reels in February, with various users seeing the option appear in the app ever since. This expansion is only in testing, with no official plan for a broader expansion just yet. Instagram hasn’t shared any info about this next stage, but that seems like it will be a big change for the app. For more information, click here.

  • LinkedIn Adds New Profile Links and Newsletter Promotion Options

LinkedIn is introducing an option to showcase a link on a user profile, along with new analytics tools for group posts, a video trimming feature on mobile, and new newsletter display options. With a showcase link, users can now add in a website link that will be displayed below a user name and description. In addition to this, LinkedIn also added new analytics for group posts, which enable users to view engagement data for their group shares from their posts. There is also a new video trimming option in the mobile app, providing another way to customize and improve video content on the platform. Finally, LinkedIn users will now be able to share their newsletter links in the ‘Featured’ section of their profile, which will include a ‘Subscribe’ button, providing another way to attract sign-ups. For more information about these updates, click here. 

Thank you for reading. See you next month for more news and interesting reads in the digital space. 

 

Instagram Launches Automated Captions for Feed Videos | This Month in Digital Marketing

Welcome to our monthly review of major happenings in the digital space. Here are a few significant updates that might interest you;

  • Google Rolls Out Search Ads 360 Integration For Google Analytics 4

Google has just launched Search Ads 360 integration for Google Analytics 4 (GA4). This enables advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Users will also be able to see cross-channel attribution data in their Model comparison and Conversion paths reports. For more information about the update, click here. 

  • Google’s Free Hotel Booking Links Arrive on Search and Maps

In March 2021, Google started offering free listings within Google Hotel search. Now, the company is adding support for free hotel booking links on the Search results page and Google Maps. When a user clicks on these links, they’ll be taken to the hotel’s (or online travel platform’s) site where they can complete the booking. For more information about the update, click here. 

  • Cloudflare Announces Free Web Application Firewall

Cloudflare is now offering a free Web Application Firewall (WAF) to subscribers on the free plan. The WAF will provide access to the WAF user interface which comes with a ruleset that can be used to block known threats automatically. The managed ruleset has been tested against the Cloudflare network and it allows users to activate their firewall and begin enjoying the benefits of a firewall right away. For more information about the update, click here. 

  • Instagram Launches New Moderator Option for IG Live Streams

Instagram is introducing a new option to manage live broadcasts in the app, with a new live-stream moderator feature. This will enable users to assign a moderator within a stream giving the mod the capacity to report comments, remove viewers from a stream and turn off comments for a specific viewer. For more information about the update, click here. 

  • TikTok Launches Search Ads in Beta for Selected Partners

TikTok has just launched beta testing for ads in search results. This is to provide TikTok creators with another way to reach their audience via the search terms that they use. Now, TikTok advertisers can target searchers looking for specific terms, which is a great way to reach people with higher purchase intent and interest. In addition to this, TikTok will also provide advertisers with a listing of the search terms that drove clicks on their campaigns, adding another potential targeting element for ads on the platform. For more information, click here. 

  • YouTube is Moving into Podcasts

.YouTube is developing a new podcast discovery home within the app. Now, podcasters will be able to feed their audio shows via RSS, with YouTube offering audio ads, analytics, and more to help them showcase their audio offerings. YouTube has not provided any official information about the podcast plans but it did hire a podcast executive to lead its efforts and recently, it’s been offering deals to popular podcasters to film episodes of their shows on the platform. Podcast is just another element that provides more ways for creators to get maximum value from their efforts, all in one place. For more information, click here. 

  • WhatsApp Announces New Improvements for Audio Recordings in the App

WhatsApp is now looking at new ways to enhance the audio experience on its platform. With over 7 billion voice messages per day, on average on the app, new audio features seem to be a great idea. Here is a list of the new voice message additions:

  • Out of Chat Playback: Listen to a voice message outside of the chat so you can multitask or read and respond to other messages
  • Pause/Resume Recording: When recording a voice message, you can now pause the recording and resume when ready, in case you’re interrupted or need to gather your thoughts
  • Waveform Visualization: Shows a visual representation of the sound on the voice message to help follow the recording
  • Draft Preview: Listen to your voice messages before sending them
  • Remember Playback: If you pause when listening to a voice message, you can pick up where you left off when you return to the chat
  • Fast Playback on Forwarded Messages: Play voice messages at 1.5x or 2x speeds to listen to messages faster on both regular and forwarded messages.

For more information about the update, click here. 

  • Google May Require Double Verification for Some Business Profiles

Google has just updated its document on how to verify your business in Google Business Profiles through more than one verification method. This update was introduced because of the fraudulent business profiles being created using one of the verification methods. Now, some business needs to double verify their profiles. For more information about the update, click here.

  • Instagram Launches Automated Captions for Feed Videos

Instagram is introducing auto-generated captions in Instagram feed videos. Now, users will be able to switch on auto-captions for any Instagram feed post, providing another way to expand their consumption options in the app. Instagram’s auto-captions for feed posts will be available in 17 languages, with more to come soon. For more information about the update, click here. 

  • TikTok Confirms that 10 Minute Video Uploads are Coming to All Users

TikTok has confirmed that all users will soon be able to upload 10 minute long videos in the app. This is a significant expansion of the current time limits on TikTok and users are already being notified of the update. Longer videos are coming to TikTok, are you excited?  For more information, click here. 

Thank you for reading. See you next month for more news and interesting reads in the digital space.