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Best business advic ever
Product Review Mechanism – A Fail Proof Model
There are thousands of resources on new product development online and offline. Most recommend the classic (or its variants) development
market segmentation
Segmentation & Targeting In Nigeria II
In my last post, I wrote about the need for marketers to segment the market and focus (target) their effort
market segmentation
Segmentation & Targeting In Nigeria I
Last April, I was at a British Council Management Express event where a marketing expert was brought to Lagos from
digital marketing 1
Digital Marketing In Nigeria, A Strategic Approach
In my last post, I promised that the next post will be discussing in details how to go about setting
Strategic digital marketing
The Definitive Guide To Conversion Rate Optimization For Nigeria E-Commerce Sites (1)
Two years ago, I wrote a blog post titled “Why Most Nigeria E-businesses Fail”. A lot has changed in the
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The Best Business Advice Ever
There are millions upon millions of business advice. But, beyond the convoluted theories, the best business advice ever can be
Social media marketing in Nigeria
Complete Guide To Social Media Marketing In Nigeria
INTRODUCTION It is doubtful if there is any serious marketing executive or business owner who has not heard of the
African businessman training employees
Marketing Myopia – The Number One Corporate Strategy Failure Factor In Nigeria
It has been more than two years since I last wrote a marketing strategy post –┬áNigeria-telecoms-companies-and-marketing. The post generated a
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4 Must Have Skills In Any Effective Modern Marketing Team
The future is not ahead of us. It has already happened. Unfortunately, it is unequally distributed among companies, industries and