Twitter Spaces Recording Now Available to Everyone | This week in digital marketing

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

• Google Business Profiles Sets Waiting Period for New Owners and Managers

Google Business Profile, formerly Google My Business Google has just updated its help documents with a new feature. Now when a new owner or manager is added to an existing Business Profile, they must wait for 7 days before they can access all the features of the profile. During this 7 day period, the new owner or manager gets an error if they try to:

• Delete or undelete a profile.
• Remove other owners or managers from a profile.
• Transfer primary ownership of a profile to themselves or a third user.

If the account gets deleted by the new manager within the first 7 days, they’re automatically removed from the profile. If they undelete their account, they must be added to the profile again. This is a new approach Google is taking to increase security and prevent fraud or hack attempts. For more information about this update, click here. 

• Google’s Page Experience Update is Coming to Desktop Next Month

Google will be releasing the desktop version of the page experience update in February. Google has announced this update since November 2021 and it is finally going live next month. The rollout will take two months, starting from February 2022 till the end of March 2022. This update will include all the current signals of the mobile version of the page experience update, outside of the page needing to be mobile-friendly. Here are what to look out for with the desktop version:

• The same metric thresholds will work for desktop and mobile. The same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for desktop ranking.
• Google explained that users should not expect any drastic change with this rollout and this new Google update. The update was designed to highlight pages that offer great user experiences.
• Google Search Console tools and reports will be released to help site owners prepare for this update. This is to help site owners understand how their desktop pages are performing with regards to page experience using a Search Console report.
• Google explained that all factors will be included in this desktop version except for the mobile-friendliness requirement. 

For more information, click here.

• Twitter Rolls Out Spaces Recording for All Users

Twitter is finally rolling out spaces for all users. Now, Spaces hosts can now record their chats, on both iOS and Android devices. The long-awaited update will now provide additional value for all Spaces content, which can now be re-shared to generate more interest, while it will also facilitate broader re-purposing considerations. In order to record Spaces chat, you need to first switch on the ‘Record Space’ toggle in the set-up process. Participants will be able to see when a chat is being recorded with a red ‘Rec’ indicator in the top left of the main Space screen.

Once a recorded Space is complete, it will be available for public playback on Twitter for 30 days, while hosts will also be able to download the audio of their Space, which they can then edit into a podcast or smaller audio clips to help promote upcoming shows and content. For more information, click here.

• Instagram’s Testing a New Option Which Would Enable Users to Re-Arrange their Profile Grid

Instagram is testing a new option that would enable users to re-arrange their profile photo grid into any order of their choice. The new ‘Edit Grid’ option would be in the profile settings, allowing users to rearrange their profile gallery regardless of when each post was made. Also, Instagram chief Adam Mosseri pointed at a possible ‘pinned post’ option for profiles, which would enable users to select certain posts that they want to showcase at the top of their grid.

This is great news for social media managers and Instagram users and the possibility that it might roll out is exciting for them. There’s no word on whether this will ever be rolled out, along with post pinning, but again, it does seem likely that Instagram will try things out in the coming months. For more information, click here.

• YouTube Adds New Filters to its Video Performance Chart, Enabling More Specific Data Context

YouTube has introduced a new advanced analytics option to YouTube Studio. The new analytic helps users to visualize the performance of their uploads by the focus topic of each, and provide more context as to the comparative performance of each clip. This new element also enables users to select ‘Show videos with similar topics’ from the plot display, which will then switch the graph to a specific listing of uploads on the same subject. This means a better comparison of video performance

Up to 100 videos can be displayed at once in the chart, and the listing can be sorted by ‘First 24 hours’, ‘First 7 days’ or ‘First 28 days’. Users will also be able to compare various metrics, including views, impressions and average view duration. To access the video performance chart, go to Channel analytics > Advanced mode > Compare to’ > ‘First 24 hours video performance’. For more information, click here.

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.