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Product Review Mechanism – A Fail Proof Model

There are thousands of resources on new product development online and offline. Most recommend the classic (or its variants) development process: Idea Generation, Screening, Concept Development, and Testing, Marketing Strategy Development, Business Analysis, Product Development, Market Testing, And Commercialization. And if well executed, the process is most effective. They all end at commercialization. But because […]

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Strategic digital marketing

The Definitive Guide To Conversion Rate Optimization For Nigeria E-Commerce Sites (1)

Two years ago, I wrote a blog post titled \”Why Most Nigeria E-businesses Fail\”. A lot has changed in the Nigeria e-commerce space since then.   For one, the Nigeria ecommerce space has experienced phenomenal growth with the influx of millions of foreign capital  into the sector.  While this has deepen the industry in terms

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Social media marketing in Nigeria

Complete Guide To Social Media Marketing In Nigeria

INTRODUCTION It is doubtful if there is any serious marketing executive or business owner who has not heard of the enormous business-building opportunity presented by the advent of social media. From blogs to agencies, meeting rooms, one of the staples of marketing prescription for business promotion and building in Nigeria is social media marketing. The

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African businessman training employees

Marketing Myopia – The Number One Corporate Strategy Failure Factor In Nigeria

It has been more than two years since I last wrote a marketing strategy post – Nigeria-telecoms-companies-and-marketing. The post generated a lot of review and was even a subject of a senior level strategy revamp in a major telecoms company in Nigeria. In this post, I will be making a case for a paradigm shift in

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